Healthcare Campaign Copywriting
Each campaign is annotated to ensure the use of correct references.
FLAURA2 Tumor Burden Leave Behind
Digital HCP Engagement Piece
For this piece, I wrote clear, straightforward copy to help clinicians move through complex tumor-burden data quickly. I focused on:
Modular headlines that pulled out the key study takeaways
Simple, supportive micro-copy for each subgroup
A tone that stayed scientific but still easy to read
The goal was to make the data feel organized, accessible, and useful in real clinical conversations — and that’s exactly what this piece delivered.
FLAURA2 OS LinkedIn Campaign
HCP Social Ad
For this campaign, I wrote the copy for a sponsored LinkedIn post sharing new clinical data with oncology professionals.
My focus was on keeping the message clear and quick to understand in a fast-scroll environment—clean headlines, tight supporting lines, and a straightforward prompt to download the full data.
I also adapted the copy for both desktop and mobile layouts so the content felt smooth and readable wherever it appeared.
I wrote the headline copy for a large LED backwall video—something bold enough to stand out in a crowded medical conference.
I built a clear flow of headline moments that guided the viewer through the visuals, from the dramatic cavern-style opening to the big data highlights at center screen.
